Olympics

 

Opportunities for Businesses - London 2012 and the Law
 
The successful bid by London to host the 2012 Olympic and Paralympic Games provides unprecedented business opportunities in the UK which are especially welcome during these difficult economic times. 
 
Manufacturers, retailers, tourism and other service industries across the country can all benefit from the Games being hosted in the United Kingdom, but they need to know what is and is not allowed to make sure that they do not fall foul of the laws protecting London 2012, Olympic and/or Paralympic marks/representations (which includes the Olympic and Paralympic symbols and mottos (or anything similar), the words Olympic, Paralympic, Olympian, Paralympian, Olympiad, Paralympiad (or anything similar), ‘London 2012’, ‘Team GB’ and the London 2012 mascots.
 
Information about London 2012’s special legal rights and a whole host of other information about London 2012 brand protection more generally can be found at: www.london2012.com/brandprotection, including:
- FAQs - www.london2012.com/about-us/our-brand/frequently-asked-questions.php;
- Guidelines for business - www.london2012.com/documents/brand-guidelines/guidelines-for-business-use.pdf;
- Guidelines for the tourism sector - www.london2012.com/documents/brand-guidelines/brand-protection-information-for-the-tourism-sector.pdf;
- Guidelines for non-commercial organisations -  http://www.london2012.com/documents/brand-guidelines/guidelines-for-non-commercial-use.pdf;
- Guidelines for identifying official London 2012 products – All London 2012 official merchandise carries the official London 2012 hologram which incorporates the latest technology to ensure that counterfeits can be quickly and easily identified by enforcement authorities.  A document outlining how to identify official London 2012 products can be found at: http://www.london2012.com/documents/brand-guidelines/identifying-official-london-2012-products.pdf. 
Furthermore, the London 2012 website provides information around how businesses are able to sell official London 2012 product in their stores.  Information about this and a full list of licensees is available at: www.london2012.com/about-us/our-brand/retail-information/london-2012-retail-opportunities.php
 
If you are in any doubt whether or not your activity is allowed or have any other Trading Standards related queries, please contact us for further advice on 0345 0455206 or by email at: Cambridgeshire.direct@cambridgeshire.gov.uk